Prescription Sunglasses Advertising Concepts

Concept work for Eyesite Opticians - featuring their Prescription Sunglasses for print / outdoor advertising and online promotion. A good pair of sunglasses is the ultimate accessory – adding the finishing touch to any outfit and ensuring you look cool even as the mercury soars. The customer can choose from the  ranges of top designers such as Chanel, Dior and Armani and they can now be fitted with the customers own prescription lenses.

kelvinhughes.eu

January Tile Sale Advertising

Local press strip advertising campaign for South East tile outlet Rogers, featuring up to 75% savings on selected lines during January 2014. Appealing to the family decision maker with the line 'Get ready for a 2014 makeover' intended to motivate a visit to the local tile and ceramics showroom.

Also part of the overall marketing mix is an A5 eight page leaflet showing the ranges of ceramic tiles on offer during the January sale. Used both as an insert in local press and as a localised door drop.

Left the selection of creative concepts presented for the campaign.

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Graduate Recruitment Fair - an unsuccessful pitch

You do work that you feel responds to the brief in a dynamic and interesting way, communicates with the target audience, use images that resonate with the age profile and you follow the brand guidelines to the letter. Yet you are unsuccessful, at the pitch we talked about the value we add to a brand and then we have effectively given our work away! Oh well! there is always next time.

The brief: Design an A1 poster and a double sided DL flyer for the University of Southampton careers destinations service, promoting a careers fair on campus. 

Rational: Following on from the brand guidelines images have been chosen to represent real-life, active and engaged students participating in adventurous activities with the sell and tell style of headline. 

www.kelvinhughes.eu

Farming Conference - Marketing Collateral

The South of England Farming Conference marketing collateral includes a DL leaflet, poster campaign and web landing page for registration. The Farming Conference always leaves its audience with food for thought and some tough questions will once again be on the agenda when this year’s renowned panel of speakers tackles the question ‘Who can afford food produced in Britain?’. 

Crucial issues including sustainability, energy and climate realism, subsidies and world competition will be discussed; and with the demand on food supply increasing year on year whilst land area diminishes, the question of whether UK residents will ever be able to realistically afford the food produced in this country will be looked at from every angle.

www.kelvinhughes.eu

Show branding and consumer marketing creative

Branding and marketing creative for The Ecolife Show a show for the future, it is a showcase for current and future technology, from how we build, heat and ventilate our homes, our choice of transport, sustainable and eco-travel, new consumer product design, water management and waste re-cycling.

The Show will bring together manufacturers from all over Europe, large and small, who are leaders in their sectors, be that home energy, transport or travel.

It will connect consumers, agents and installers to solution providers, helping them to identify how they can make key changes in the way they run their homes and enjoy their lives, to help them achieve a more energy efficient way of life, lower energy bills and become a ‘green’ consumer.

With the political framework for change and government incentives to encourage consumers to go green now firmly established, there has never been a better time for providers of energy saving solutions to build brand awareness with the people that have the power to make a difference.

kelvinhughes.eu

Ladies Day Brighton Racing - Photomontage

Photomontage and colour manipulation for a marketing image publicising Ladies Day at Brighton Races Summer Calendar. For use in advertising, leaflets and promotional material.

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National Press Advertising Campaign

National press advertising campaign designed to encourage people to visit their opticians and get their eyes regularly tested, placed on consecutive pages with the the icons in the shape of an eye chart first and followed by the text advert with the facts and call to action. The first ad in the series is aimed at drivers - reminding them that their car insurance could become invalid if their eye prescription becomes out of date. Second advert in the series focuses on kids with an estimated 1 in 4 children having a vision problem, the final advert looks at the the problem of glare which leads to eye fatigue caused by our digital lifestyles. 

kelvinhughes.eu

Rogers Ceramics - Bathroom Showroom Ad Concepts

Local press and outdoor poster campaign concepts for Roger's tile and bathroom showrooms. Who supply bathroom suites, showers, brassware, wet rooms, shower enclosures, bathroom furniture and accessories as well as wall and floor tiles, so that customers can now pick all their bathroom goods from under one roof. The ideas attempt to inject humour and style in an attempt to stand out in a very competitive market place.

kelvinhughes.eu

South of England Society Website Design

A website design that delivers excellent functionality together with contemporary design aimed at show visitors and exhibitors alike, providing detailed information for its four main seasonal shows. Major shows are organised throughout the year, including the Society’s flagship event, The South of England Show. Other events including seminars, conferences and educational activities are also hosted. The Society’s objectives are the promotion and use of local and British produce.

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Wilo Invitations and Registration Page to Ecobuild

Wilo the manufacturer of energy saving pumps and pump systems for heating and air conditioning use, invite their customers to their stand at Ecobuild 2013 to see the latest range and have a free beer and bites whilst Wilo take them through some of the energy saving pumps. The invites consist of an HTML email version and a DL size print direct mailer to get the installer to register for the beer offer and presentation on their stand at the Ecobuild Exhibition.

kelvinhughes.eu