You do work that you feel responds to the brief in a dynamic and interesting way, communicates with the target audience, use images that resonate with the age profile and you follow the brand guidelines to the letter. Yet you are unsuccessful, at the pitch we talked about the value we add to a brand and then we have effectively given our work away! Oh well! there is always next time.
The brief: Design an A1 poster and a double sided DL flyer for the University of Southampton careers destinations service, promoting a careers fair on campus.
Rational: Following on from the brand guidelines images have been chosen to represent real-life, active and engaged students participating in adventurous activities with the sell and tell style of headline.