National press advertising campaign designed to encourage people to visit their opticians and get their eyes regularly tested, placed on consecutive pages with the the icons in the shape of an eye chart first and followed by the text advert with the facts and call to action. The first ad in the series is aimed at drivers - reminding them that their car insurance could become invalid if their eye prescription becomes out of date. Second advert in the series focuses on kids with an estimated 1 in 4 children having a vision problem, the final advert looks at the the problem of glare which leads to eye fatigue caused by our digital lifestyles.
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