Tuesday, 30 October 2012

Health and Home Club - Branding and web design

Branding, website and brochure concept and design
Establishing a logo design, content managed website and an 80 page brochure contained in a welcome pack for a new shopping and savings club offering a selection of popular health and home brands. The members pack contains: 2 Free Gifts including a free wash cut & blow dry & a free mini pamper treatment. 6 annual member rewards including a Blockbuster 2 for 1 movie & game rental card, a free Garden Designer CD-Rom or Grand Designs DVD, free garden seeds & more. A printed savings guide with exclusive member discounts at around 50 health, home & garden retailers. A 12 month membership card. A welcome letter with the recipient's name, address and a special personalised message. 

Saturday, 27 October 2012

Understanding the importance of a well planned strategy

Marketing is the discipline upon which successful campaigns are built. Creative solutions mean little until the objectives have been identified. I see ourselves as an extension to the client's own marketing department. Analysing and developing strategies to help a client take maximum advantage of business opportunities. This in turn will form the creative brief and dictates what we say and to who we say it to. The result is greater success for our client which, in turn, means greater success for us.