Tuesday, 13 November 2012

Book Design - City Cycling

Illustrated non-fiction book design
An inspirational guide for cycling in the world's cities that speaks to urban cyclists and people who like city travelling and sightseeing. On a bike you can experience the open air, the freedom to choose where to go on a whim and discover unique architecture, green quarters and take in their individual metropolitan character. The book will cover over 20 cities and explore themes such as cycling routes, art, parks, streets, food and street culture. Broken down into chapters that include, Why explore a city by bike, Me and my bike, City style, City safety and etiquette and Twenty cities from two wheels.  The guide section enables the cyclist to interact with the suggested routes and maps by means of a QR reader and smart phone. Above initial thumb nail sketches of the page layout, below front cover design and spread visuals. 

Tuesday, 30 October 2012

Health and Home Club - Branding and web design

Branding, website and brochure concept and design
Establishing a logo design, content managed website and an 80 page brochure contained in a welcome pack for a new shopping and savings club offering a selection of popular health and home brands. The members pack contains: 2 Free Gifts including a free wash cut & blow dry & a free mini pamper treatment. 6 annual member rewards including a Blockbuster 2 for 1 movie & game rental card, a free Garden Designer CD-Rom or Grand Designs DVD, free garden seeds & more. A printed savings guide with exclusive member discounts at around 50 health, home & garden retailers. A 12 month membership card. A welcome letter with the recipient's name, address and a special personalised message. 

Saturday, 27 October 2012

Understanding the importance of a well planned strategy

Marketing is the discipline upon which successful campaigns are built. Creative solutions mean little until the objectives have been identified. I see ourselves as an extension to the client's own marketing department. Analysing and developing strategies to help a client take maximum advantage of business opportunities. This in turn will form the creative brief and dictates what we say and to who we say it to. The result is greater success for our client which, in turn, means greater success for us. 

Tuesday, 1 May 2012

Harley Davidson Collectors Edition

Packaging and Book Design
A series of Collectors Edition Harley-Davidson motor cycles - official licensed 1:24 size scale models and official vehicle guide. Packaged as a collector’s edition gift set. Packaging designed to hold a scale model in an acrylic box together with an exclusive official book with a leather effect cover and embossed bike and Harley-Davidson logo.

Wednesday, 25 April 2012

The Royal Alexandra Children's Hospital

Website and launch collateral
The Children’s hospital moved from old victorian buildings in central Brighton to a new purpose built state of the art facility attached to the main hospital. Clinicians and the general public were in the main unaware the hospital had moved and were offering world leading clinical procedures and care.

The development of a child friendly brand identity that compliments the new building and provides a design solution from which developed into many other applications including website, e-shots, patient literature etc.

Monday, 23 April 2012

The Cycling Bible - Book Design

Beginning with the anatomy of the bicycle, it explains what to look for when buying a bike so that readers feel confident in choosing the most suitable one for them. Plenty of information on the right kit and clear explanations to help tackle maintenance, also covering the basic principles of riding, negotiating cities and riding off-road, it also covers how to ride safely and comfortably.

Fun, inspiring, factual, helpfully illustrated and easy to use, The Cycling Bible is the perfect companion for riders of every level, however they choose to use their bike. 352 page hard back with 5th colour black text for translation into different languages.

Thursday, 19 April 2012

Remeha Heating Creative


Consumer and installer integrated campaign

Remeha is one of Europe’s leading commercial and domestic heating companies and a consistent innovator in condensing boiler technology, being at the forefront of renewable energy research. Emphasise the warmth and comfort in the home, plentiful hot water, lower energy bills and reduced carbon emissions with Remeha’s top-of-the-range heating and hot water systems. 
The integrated creative campaign consists of a brand refresh and consumer product brochures, website with routes for the domestic user and to product installers, point of sale items and exhibition panels are also part of the creative design collateral.
Remeha Avanta Exclusive - Consumer Brochure