Wilo Online Game and Marketing Collateral

Appealing to an almost exclusively male skilled tradesman demographic who buy pumps at 500 selected plumbing merchants across the UK.

In an increasingly competitive arena where manufacturers are working doubly hard to produce energy efficient products that meet strict regulations, original marketing tools are crucial, but they don’t need to be complicated. The answer was to create WiloWin, an easy-to-play online game with cash prizes, accompanied by a comprehensive marketing strategy that would catch the attention of the busy installer to coincide with imminent new European regulations..

The campaign is fully supported by posters, counter top dispensers and leaflets for the merchants selling Wilo pumps, plus an eshot, Twitter and Facebook activity.

A new European directive eradicates old energy-guzzling pumps and installers must comply by choosing new energy-efficient pumps for their customers instead. This represents a highly valuable and unmissable opportunity for Wilo to drive sales of its new high efficiency pumps.

The tag line “Take a Break” reflects the key message - that Wilo pumps are so quick and easy to fit that installers will have time to take a tea break and have a cuppa! To encourage as many installers as possible to choose a Wilo pump above other products, everyone who visits the WiloWin.co.uk website to register the serial number of their purchased pump receives a free £5 Costa Gift Card. In addition, they have a chance to win a cash prize of up to £180.

Echoing the simple red button controls of the pumps, players click a red button to enter the competition and go to a screen of animated coffee cups filling up either with coffee beans or money, all complete with the attractive sound of jingling coins.

A quick, easy online game accompanied by a comprehensive marketing strategy has caught the attention of the busy installer target market.

www.kelvinhughes.eu

Show branding and consumer marketing creative

Branding and marketing creative for The Ecolife Show a show for the future, it is a showcase for current and future technology, from how we build, heat and ventilate our homes, our choice of transport, sustainable and eco-travel, new consumer product design, water management and waste re-cycling.

The Show will bring together manufacturers from all over Europe, large and small, who are leaders in their sectors, be that home energy, transport or travel.

It will connect consumers, agents and installers to solution providers, helping them to identify how they can make key changes in the way they run their homes and enjoy their lives, to help them achieve a more energy efficient way of life, lower energy bills and become a ‘green’ consumer.

With the political framework for change and government incentives to encourage consumers to go green now firmly established, there has never been a better time for providers of energy saving solutions to build brand awareness with the people that have the power to make a difference.

kelvinhughes.eu

South of England Society Website Design

A website design that delivers excellent functionality together with contemporary design aimed at show visitors and exhibitors alike, providing detailed information for its four main seasonal shows. Major shows are organised throughout the year, including the Society’s flagship event, The South of England Show. Other events including seminars, conferences and educational activities are also hosted. The Society’s objectives are the promotion and use of local and British produce.

kelvinhughes.eu