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Local press strip advertising campaign for South East tile outlet Rogers, featuring up to 75% savings on selected lines during January 2014. Appealing to the family decision maker with the line 'Get ready for a 2014 makeover' intended to motivate a visit to the local tile and ceramics showroom.
Also part of the overall marketing mix is an A5 eight page leaflet showing the ranges of ceramic tiles on offer during the January sale. Used both as an insert in local press and as a localised door drop.
Left the selection of creative concepts presented for the campaign.
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