Kelvin Hughes Design and Art Direction: July 2013

Wednesday, 24 July 2013

Photomontage and colour manipulation for a marketing image publicising Ladies Day at Brighton Races Summer Calendar. For use in advertising, leaflets and promotional material.

kelvinhughes.eu

Environment

Its up to the designer to minimise the environmental footprint of the final project. This means where possible choosing non-toxic, recycled or reused materials, and minimise the project's carbon footprint.

Using recycled paper uses less energy and creates fewer emissions than virgin paper

The process of felling trees, transporting them for processing, the pulping and manufacturing processes, and the distribution of the resulting paper uses a large amount of energy – mostly from fossil fuels. Recycled paper requires only a fraction of this processing, using between 28 and 70% less energy.

For more information contact me at mail@kelvinhughes.eu

Further guidance and reading material can be found on the following sites:

Re-nourish

Design Can Change

Lovely As A Tree

Recycle Now

WRAP

Redesign

Greengaged (at the Design Council)

AIGA Centre for Sustainable Design

Design-sustainability.com

The Designers Accord